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  3. Collaborations
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  5. Public Calls
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  7. Collaboration with Strategic Partners
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Collaboration with Strategic Partners

Strateški partneri su turoperatori s organiziranim programima za Hrvatsku i prijevoznici za Hrvatsku u zračnom, autobusnom, željezničkom, i/ili brodskom prijevozu koji uvode nove, pojačavaju postojeće programe i/ili proširuju period svojih programa. Svrha suradnje je podići svijest o turističkom brendu Hrvatske na odabranom tržištu usmjeravajući se na potencijalne goste kroz zajedničke kampanje. Te su kampanje vezane uz program strateških partnera za Hrvatsku koji je usklađen sa strateškim ciljevima HTZ-a.

Call for Expression of Interest for Marketing Collaboration with Strategic Partners for the period 2024–2027.

In accordance with the Strategic Marketing and Operational Plan for Croatian Tourism for the period 2023–2027 and other strategic and operational documents, in 2023 we carried out the Call for Expression of Interest for Marketing Collaboration with Strategic Partners for the period 2024–2027. The subject of collaboration are joint promotional activities with strategic partners in foreign markets. Strategic partners carry out promotional activities with the support and approval of tourist boards of all levels (CNTB as well as regional and local tourist boards) participating in such campaigns.

Call for strategic partners 2024-2027
PDF 0.25 MB
Executive Summary Strategic and Operational Marketing Plan
PDF 10.18 MB
Programme plan - carrier
XLSX 0.02 MB
Programme plan - tour operator
XLSX 0.03 MB

Arhiva

2023

Call for strategic partners 2023.

2022

Call for strategic partners 2022.

2021

Call for strategic partners 2021.

2020

Call for strategic partners 2020.

2019

Call for strategic partners 2019.